Fiat Uno, the vehicle from the future
40 years ago, the Fiat Uno changed the way cars were designed and produced, achieving some firsts in the sector
Fiat Uno
The Fiat Uno: Forattini’s “rivoluzionosa” ad campaign 40 years on
The penguin, piggy bank, and two elephants playfully represented the peculiarities of the new Fiat Uno, the most modern city car at the time.