Jaguar Land Rover launches advisory council, Further, as it shapes long-term vision of automotive luxury for Generation Alpha

Named Further, the Advisory Council will support Jaguar Land Rover’s journey towards Industry 5.0, and explore cultural, technological, and societal trends that will shape the vision of modern luxury for generation alpha
Experts drawn from cyborg anthropology, sustainability, blockchain technology, cybersecurity, business investment, health and wellbeing, and metaverse
Further will act as a long-term spur for innovations, opportunities, and ideas adjacent to Jaguar Land Rover’s core modern luxury vision

Pretoria, 7 December 2022 – Jaguar Land Rover has launched a new Advisory Council, Further, that aims to push the boundaries of the possible and help shape its long-term vision of modern luxury.

Exploring political, cultural, technological, and societal trends, Further will provide provocative insights informing the future direction of modern luxury for Range Rover, Defender, and Discovery and Jaguar brands beyond 2040. It will also support the company’s journey towards Industry 5.0, the vision of industry that goes beyond efficiency and productivity as sole goals and reinforces the role and the contribution of industry to society.

Working with the Jaguar Land Rover Board of Directors, the Advisory Council is made up of a curated group of global futurists and experts from eight different non-automotive fields, including cyborg anthropology, sustainability, blockchain technology, cybersecurity, business investment, health and wellbeing, and the metaverse.

By exploring what the future could look like for Generation Alpha*, and beyond, Furtherwill contribute to Jaguar Land Rover’s outlook on long-term innovations, opportunities, and ideas important to future clients.

François Dossa, Executive Director, Strategy and Sustainability, at Jaguar Land Rover, said: “One of the core principles of Jaguar Land Rover’s vision of modern luxury is to create unique, curated experiences for the most discerning clients. It was a privilege to explore possible futures and how the scenarios could impact our future clients’ lifestyle, aspirations and needs, with such inspiring international thought leaders. This project will help Jaguar Land Rover to be bold and innovative in shaping how our business caters to future generations.”

Through its Reimagine strategy, Jaguar Land Rover will be the proud creators of the world’s most desirable luxury vehicles and experiences. Jaguar Land Rover is transitioning to an electric-first business as it commits to carbon net zero by 2039. The first pure-electric Range Rover vehicles arrive in 2024, with the new Jaguar brand becoming all-electric from 2025.

The founding members of Further include:

Adrienne Herbert (Health & Wellbeing)

Director of Innovation at the UK’s leading fitness start-up Fiit, Adrienne Herbert is a leading wellness professional, international keynote speaker and author. Adrienne is best known for her weekly self-development podcast ‘Power Hour’ that has more than 3 million downloads and last year released her first book by the same title. Most recently she has been helping organisations to redesign their wellbeing strategies to navigate and support the change to hybrid and remote working.

Amber Case (Cyborg Anthropology & Calm Technology)

Named one of Inc. Magazine’s 30 under 30 and Fast Company’s Most Influential Women in Technology, Amber Case is a cyborg anthropologist, user experience designer, and public speaker. She studies the interaction between humans and technology and is an author of four books and former fellow at MIT’s Center for Civic Media and Harvard’s Berkman Klein Center for Internet & Society.

Dr. Helen Papagiannis (Metaverse, Web 3.0, XR & AR)

Dr. Helen Papagiannis has been working with Augmented Reality (AR) for 17 years as a designer, researcher, keynote speaker, and consultant. She is the author of the bestselling book Augmented Human: How Technology Is Shaping the New Reality and is an invited member of The World Economic Forum Global Future Council on Augmented and Virtual Reality. Helen’s AR artwork currently features in the Louis Vuitton ‘200 Trunks, 200 Visionaries’ global touring exhibition.

Dr. Hoda Alkhzaimi (Cybersecurity)

Dr. Hoda A. Alkhzaimi is currently the Director of the Center of Cyber Security at New York University AD, and research assistant professor, as well as holding a PhD in Cryptanalysis. Her current research projects include space, aerospace, unmanned autonomous vehicles, autonomous systems security, and AI in smart supply chains.

Iggy Bassi (Sustainability & Climate Change)

Iggy Bassi is an entrepreneur with extensive experience in both emerged and emerging markets. He is the founder and CEO of Cervest, a Climate Intelligence platform using Earth Science AI for smarter asset scale decision making and a regular international speaker on climate issues, AI, security and inclusive markets.

Dr. Jonathan Reichental (Urbanisation, Smart Cities & Blockchain)

Dr. Jonathan Reichental is a recognized global thought-leader on emerging trends including urban innovation, smart cities, sustainability, blockchain technology, data governance, the fourth industrial revolution, and digital transformation. He is the founder of Human Future, a global business and technology advisory, investment, and education firm.

Kaiser Kuo (Chinese Growth, Culture & Development)

Kaiser Kuo is the host and co-founder of the Sinica Podcast, the leading English language podcast on current affairs in China and the flagship show of the Sinica Network on The China Project. Kaiser also serves as editor at large of The China Project and was previously director of international communications at Baidu, China’s leading search engine.

Piers Linney (Future Investment & Wealth)

Former City lawyer and investment banker, Piers is a recognised champion of entrepreneurship and business with experience across next-generation technology, media communications, and additive manufacturing. Founder and CEO of Moblox – a technology and business tools platform for UK SME’s, a former investor on Dragons Den and previously appearing on The Secret Millionaire. Piers sits on Sky’s Diversity Advisory Council and was a Non-Executive Director of the UK government’s development bank, British Business Bank.

*Generation Alpha:

Children born between 2010 and 2024. The first generation to be born in the 21^st Century and to be shaped in this era. They are immersed in technology and defined by diversity in key areas including their race and ethnicity, family structure and family finances. By 2025, when one age group gives way to another, Generation Alpha will globally be nearly two billion people strong according to social analyst Mark McCrindle.